ECThe acquisition of 105.9 FM in Middletown, Ohio and 104.1 FM in Portsmouth, Ohio provides an excellent opportunity to extend your brand as WNKU enhances its services. WNKU’s reach has tripled, adding 26 Kentucky counties to the southeast, 31 Ohio counties to our north/northeast/southeast, 8 eastern Indiana counties and 14 western counties in West Virginia. Census data reveals that there are nearly 5.7 million people living within our listenable contours.
Research has shown the majority of WNKU’s listeners believe that when a business sponsors a program, it acts out of an interest in the public good.
As a result, underwriters are perceived as fellow supporters of public radio, rather than businesses merely running an ad. According to the FCC, an on-air underwriting announcement is not traditional advertising. We believe it is better!
Why is underwriting on WNKU better than a “traditional” commercial? WNKU offers limited on-air interruptions during our programming – this means your announcement will not be buried in the traditional long sweep of commercials.
WNKU’s underwriting staff will work closely with you to create an announcement that matches your marketing and public relations needs that comply with FCC regulations applicable to non-commercial stations. Your announcement can be as long as 20 seconds in length, not including the standard opening – “Support for WNKU comes from our member and from”….the simpler the message, the more effective it will be.
· Name of business
· Location of business
· A description of your services/products
· Your registered slogan (documented in use 6 months or longer
· Your brand name
· Your telephone number(s)
· Web address
· Company philosophy
· Vendors for co-op purposes
· Superlative language (the world’s greatest)
· Call to action (direct or implied)
· Price, value, savings information (“free” is considered a price)
· Any inducement to buy, sell, rent or lease
· Qualitative, promotional, or comparative language
WNKU’s personalities will produce your announcement. Final approval is at the discretion of WNKU with your agreement.
These regulations serve to protect the non-commercial ambiance that our community and public radio listeners value so highly. The integrity of the relationship between WNKU and its listeners extend to the underwriter. The public radio listener positively identifies the underwriter with the high quality programming they hear on WNKU. Our listeners are clients you would gladly welcome to your business! Many local businesses have seen the value in underwriting on WNKU.
Find out how your business can be associated with Public Radio That Rocks by contacting Valerie Abbott at (123) 456-7890 or firstname.lastname@example.org